Congratulations to Javier Sotomayor, November 2023 PFRE Photographer of the Month! The theme this month was "Open." Javier Sotomayor - Entry #879 Dave Koch - Entry #877 Peter Wingfield - Entry #874 Here's what Javier has to say: Hello First of all I wa ...
As an Amazon Associate we earn from qualifying purchases.
Congratulations to Ollie Paterson from San Diego, CA, who has won the March/April 2019 PFRE Videographer of the Month 
Contest! Here is Ollie's winning video.
Here's what Ollie had to say about his winning video:
Thanks so much to PFRE, the judges, and everyone involved in the competition. It is a huge honor to be part of a talented group of videographers.
About me... I've been shooting real estate for about 2-3 years now, mostly in San Diego. I started shooting low end properties and just kept at the grind until I started landing more high end clients.
About the shoot... I've shot this style of video a couple of times for this particular client, which makes things a lot easier. I basically have a rough concept before the shoot, I plan a shot list of sorts, show up in the morning, and start shooting. I like to keep things simple and let the day unfold; I find it creates a good collaborative and fun vibe. Generally, I try to shoot early morning and late afternoon so I have good natural light. I keep the other parts of the day for stills or other shoots. It is all shot on the Canon 5D MK IV with the 16-35 f/2.8 for the most part.
I want to say thanks to a bunch of real estate creatives for inspiring me. Mike Kelly, Wayne Capili, and Scott Hargis (the workshop you guys had was invaluable), Pierre Galant, Rich Baum, so many YouTube channels, and many more, thanks for all your help.
Thanks to PFRE for your wonderful resource and community.
Cheers,
Ollie
I think the video looks great and what a keepsake for the family that lived there.
That said, are there different rules for video that allow the inclusion of people, pets, etc. that are not allowed with stills submitted to the mls?
Nice video. Entertaining and the house looks like great fun. But is the surfer girl just a "friend" of the couple? Or is there more to the story than meets the eye? Stay tuned for next week's episode of "Surfer Girl."
Congratulations Ollie. A worthy winner!
Shot Ollie!
Great lifestyle-style real estate video.. : )
I am out of step here. I find that the inclusion of these people doing things take over from the main subject which is or I assume should be the property. I get that the video is about life style, the proximity to stores, beach, surfing etc., and this can be done more subtly and with less mixed messages than this video. The focus here is more on the people than on the property. Which is not to say that the production values are not well done, they are especially the graphically dynamic straight down drone imagery. But the people take over when they should be in supporting roles with the property itself the star.
So I don't agree that this is a great video worthy of winning an award since I don't think it will do anything but confuse a buyer coming to the video and then wondering what is being sold.
Having said that I am wondering if the videographer was pressured by the client to make it this way. I watched some of his other videos and they are great, more worthy of this award. They achieve the goal of showing the properties well with no confused goal in evidence.
I find having people in real estate videos limits the sales and marketing audience. People and faces either appeal to or dissuade the viewer. If the people are not like the viewer, then they are liable to leave. Where as if there are no people, it opens the market to anyone who likes the property, and in this case, the proximity to the beach and see and shopping and restaurants. People can then picture themselves in that property. I have a feeling this choice is made by the client rather than the videographer. But who knows I could be completely wrong. Not the first time.
What Peter said.
What's the bedroom and bath count? Is that second kitchen in a guest house? How about some narrative or titling to answer some basic questions that buyers will have?
From a buyer's standpoint, production values are the least important aspect of a real estate video. Buyers want information - and no annoying music track.
https://www.enjazproperty.com
thanks for this great article